What are you great at, and what do you suck at? You can’t build a personal brand if you don’t know who you are, and what you want to be known for, and how you’re going to help and serve people. Can you challenge them to try something right away?ĭucker: I want them to do that exercise, that one page, one line down the middle. Kruse: I like to help readers become 1% better every day. There’s a lot of different ways to monetize. Maybe it’s through putting decent sponsorships in front of them or sponsors in front of them. You’ve got to figure out how or rather what you’re going to sell.Īfter that, it’s figuring out the different ways that you can then go ahead and monetize that whether it’s a course or whether it’s through a one-off info product. Once you ask those survey questions or you just talk to them in general … You can get really ninja with it and have a lot of multiple choice things and all the rest, but ultimately, it’s going to come down to those few things, and that’s the first thing you do.
PERSONAL LEADERSHIP EXERCISES HOW TO
That’s great P2P right there, and we also know that they like to watch our videos above and beyond everything else that we create, so what do you do? You put together a short video course on how to build out your social media presence in the right manner to be able to serve their audience better. They feel like they’re somebody in that corner. We know that when we help them via our content, that they feel relief. Kruse: What’s an example of uncovering a pain point?ĭucker: Let’s say their biggest pain point right now is that they’re struggling to build out their social media following.
See, those questions alone, we know where their biggest pain point is, we know how they feel when we help them, and we know what type of content they are ultimately consuming the most. But if you survey them, if you ask questions of them -you can do it via an online survey like SurveyMonkey or you can do it face-to-face at live events -you can ask two or three quick questions, like: What’s the one thing you’re struggling with the most right now? When you consume my online content, how does it make you feel? What problems am I solving for you? What type of content do you consume from me the most? Is it blog post? Is it podcast? Is it video? Let me know.” I can put a great course together on how to be a phenomenal dog groomer,” but the fact is that if people in your network don’t want to buy a course on how to become a great groomer of dogs, then you’re going to be wasting all that time and energy in putting together that course. I thoroughly suggest that you don’t do what a lot of people do, and they say, “Well, hey. Kruse: After I’ve got my brand and some content marketing in place, how can I monetize it?ĭucker: The first thing you need to do is you need to figure out what you’re going to sell, and the only way you can figure that out is to talk people.
After that, the next logical step is to define who your perfect customer is, because now that we know who we are and what we want to be known for, we have to think about who we want to work with and who we want to serve, so the next exercise then is obviously to go ahead and define that perfect customer. You’ve got to reach for the stars, and that’s how you define who you are and what you want to be known for. How would you want your business to be remembered if everything ended suddenly? You’ve got to hold absolutely nothing back here. But one of the biggest exercises that I get my personal brand students to do is to actually write their own business obituary. That little self-awareness exercise alone is huge to defining who you actually are, and what you want to be known for and what you want to become known for. The second list is called the “Be Real with Yourself List,” and that’s a list of all the things that you suck at, the stuff that you struggle with, the stuff that you avoid outright. You’re going to make two lists the first list is called the “Flatter Yourself List,” and you can write down all of the things that you are just incredible at, all the things that you excel out, everything that you know that when you talk about this or when you do that, you just shine.
The easiest way to do it is this: You get a piece of paper. Kruse: And how can we become more self-aware?ĭucker: You can do two things.
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